Designed to help you figure out HOW to sell your WHAT to your WHO
Download Brand Promise Tool.
Brand Promise
Learn how to understand and identify characteristics of your Core Customer (WHO) and understand their needs.
Find out how to know if your Brand Promise is the right one. Determine what messaging resonates with the customer (HOW) and help you hone in on your product lines (WHAT).
Use this simple tool to find your:
Core Customers needs (must haves)
Key activities and actions
KPIs (Key Performance Indicators) and their success criteria
Brand Promise guarantee and how does it hurt you/improve you
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