Brand Promise

Learn how to understand and identify characteristics of your Core Customer (WHO) and understand their needs.

Find out how to know if your Brand Promise is the right one. Determine what messaging resonates with the customer (HOW) and help you hone in on your product lines (WHAT).

Use this simple tool to find your:
  • Core Customers needs (must haves)
  • Key activities and actions
  • KPIs (Key Performance Indicators) and their success criteria
  • Brand Promise guarantee and how does it hurt you/improve you